As text messages have become a popular mode of communication between people, multiple messaging service is one of the best ways to reach customers. In 2011, nearly 7.8 trillion messages were sent and it is expected to reach 9.6 trillion in 2012. On average, text Messages are read within 4 minutes compared to 48 hours with email. Besides, multiple messaging is a cheap, fast and reliable than other marketing strategies.
Multiple messaging is a process of sending multiple messages to people at the same time. As it is cheap, reliable and fast than other marketing methods it is often used in marketing field to promote products and services. It is usually known as bulk SMS service.
Nowadays, bulk SMS service is being used by various corporate and marketing organizations. It is not just used to promote products but it is also used to invite business partners, employees and suppliers to some important events or while launching new products and services.
In the recent years, bulk SMS has become a popular mode of marketing. As multiple messaging offers updates about special offers, discount coupons, freebies, free shipping and new products, customers find it pretty useful while shopping. Most of the customers even sign up for SMS alerts to get up-to-date information about new products and offers.
Some important features of multiple messaging are listed below:
Unlike other marketing methods, you might not require any assistance or in-depth knowledge to initiate bulk SMS marketing campaign. All you need is a bulk SMS software and client's mobile numbers to start sending messages. Earlier, marketers had to rely on SMS service providers to send multiple messages but now using bulk SMS software you can send messages on your own. As SMS software have user friendly interface, even an inexperienced marketer can make use of it effectively.
Moreover, multiple SMS marketing campaigns are easy to manage and monitor. You will be able to analyze the progress of your marketing campaign in just a few weeks.
As messages reach the customers directly, it is often faster than other marketing methods which are subjected to interference. As mobile technology is booming, mobile towers are designed with advanced features and are able to transfer the messages even during severe climatic conditions.
SMS has higher response rate than conventional marketing techniques such as email, telemarketing and internet marketing. It is found that around 95% of text messages are open and read by the people. So, promoting products and services through multiple messaging service is one of the best ways to boost sales.